Donald Burns explains what a restaurant "signature dish" is and gives practical promotion tactics: feature it prominently on menus and social media, use enticing descriptions emphasizing unique flavor profiles and special presentation/preparation techniques, to increase repeat visits and word-of-mouth recommendations.
Every restaurant has one dish that leaves guests kind of craving and raving for more. That's your signature dish. You want to feature it prominently on your menu and your social media. You want to use enticing descriptions that highlight its real unique flavor profiles. Also maybe its special presentation and preparation techniques. See, when your guests associate your restaurant with a remarkable specialty like your signature item, they're more likely to return and recommend your restaurant to other people.
If your restaurant only works because you work 80 hours a week, it doesn't work.
