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Donald Burns tells restaurant owners that bad ads aren't the problem. Inconsistent service, food quality, and atmosphere drive customers away. Fix operations first, nail the basics, then marketing amplifies what's already working.
Donald Burns tells restaurant owners that bad ads aren't the problem. Inconsistent service, food quality, and atmosphere drive customers away. Fix operations first, nail the basics, then marketing amplifies what's already working.
You can't market mediocrity Restaurant owners stop blaming your lack of traffic on marketing. You don't have a marketing problem. You have a guest experience problem. I've seen it over and over again. Restaurants spend thousands of dollars on Facebook ads or influencers only to see no return. Why? Because their service sucks or their food is inconsistent or the vibe is just off? Here's the thing, no one wants to come back and that's the real issue. Marketing just shines a spotlight and if you're broken inside that spotlight only exposes the cracks. You have to fix your internal experience first. Get the team dialed in. Nail the basics and then you can create word of mouth and then after that you can amplify it with paid ads. But don't waste another dollar bringing in guests. You're just going to leave them high and dry and they're going to leave disappointed. If you want more hands on help with this, reach out to me and let's talk before your competition does.
If your restaurant only works because you work 80 hours a week, it doesn't work.
