Donald BurnsThe Restaurant Coach®️

Master the Art of Word-of-Mouth Marketing! #RestaurantSuccess #WordOfMouth #GuestRecommendations

19 Jan 2024 · 0 min

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0:19

Short YouTube clip by Donald Burns arguing that word-of-mouth remains the most powerful way to attract new restaurant guests and that launching a loyalty program encourages satisfied customers to recommend the restaurant. The speaker cites Nielsen research saying 92% of consumers trust recommendations from family and friends more than other advertising.

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92%

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