What percent of consumers are more likely to shop at a business that provides a personalized experience?

Donald BurnsThe Restaurant Coach®️

Maximize Profits with Personalized Marketing! #MarketingStrategy #RestaurantSuccess #GuestExperience

18 Jan 2024 · 1 min

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0:46

Donald Burns presents a short YouTube talk on building a winning marketing strategy for restaurants and guest-focused businesses by leveraging loyalty programs and personalized recommendations. He argues loyalty programs provide rich customer data that enables guest segmentation and AI-driven personalized promotions to boost repeat visits and higher spend. He also emphasizes identifying high-value guests to run laser-focused ad campaigns to maintain engagement and delight.

Questions this video answers

87%

Chapters

Craft a winning marketing strategy, you need to understand your guests inside and out. A loyalty program offers a treasure trove of data that you can use to personalize offers. You can segment your guests in the list and really elevate the overall guest experience by using personalized recommendations. A whopping 87% of consumers are more likely to shop at a business that provides a personalized experience. By tapping into the data from your loyalty program, you can tailor promotions using AI to individual taste habits, thus increasing the chance of repeat visits and also higher spend. Plus, you can also pinpoint your most valuable guests and create laser focused ad campaigns to keep them engaged and delighted.