Donald BurnsThe Restaurant Coach®️

Menu Design Secrets for Boosting Sales #MenuMagic #BoostSales #RestaurantSuccess

14 Feb 2024 · 0 min

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0:19

Short video by Donald Burns explaining how menu design can materially affect restaurant sales. The speaker argues that aesthetic ‘prettiness’ ≠ effectiveness, and that specific design choices (fonts, symbols) can increase sales — sometimes cited as about 15% — while urging a data-driven approach rather than preserving outdated menus.

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