Short promotional monologue by Donald Burns advising restaurant owners that money should be treated as a tool—not the primary goal—and encouraging them to align operations with core values. He promotes joining the TRC Vault for access to his Restaurant Coach University courses and to connect with independent restaurant owners worldwide.
It's so easy to get caught up in a financial aspect of running a restaurant. Money is a necessary tool. I mean, it helps you create the life you want, support your team, give back to community, but it should not be your sole pursuit. So if you're tired of the endless grind and you're ready to align your restaurant's operations with your deeper values, your core values, it's time to join TRC Vault. Inside the TRC Vault, you're going to gain access to some of my courses from my Restaurant Coach University. You can connect with other independent restaurant owners from around the world.
If your restaurant only works because you work 80 hours a week, it doesn't work.
