Myth Buster: Marketing is More Than Posting! #MarketingWisdom #BrandStrategy #RestaurantSuccess

6 Jul 2024 · 1 min

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Donald Burns debunks the idea that posting alone drives traffic, calling it a myth. He cites that the average consumer sees up to 10,000 brand messages per day (American Marketing Association) and that neuroscientists estimate about 60,000 thoughts per person per day, using these figures to argue marketing requires planting and nurturing brand messages over time rather than expecting immediate results.

Questions this video answers

Up to 10,000 brand messages per day (cited to the American Marketing Association).

About 60,000 thoughts per day (attributed to neuroscientists).

Chapters

Marketing is a far cry from a get traffic fast system. The most common myth is if you post it, they will come. Not exactly. According to the American Marketing association, the average consumer is exposed to up to 10,000 brand messages a day. 10,000. Now combine that with the 60,000 thoughts that neuroscientists say float around your head every single day. Marketing needs to be thought of, like planting seeds now to harvest later. You plant now, you nurture, and you care for it every single day. And then you reap the bounty later.