In this conversational interview, two speakers discuss how to locate the New South Restaurant Group online, emphasizing the omnipresence of its founder, Robert St. John, across Facebook, Instagram, and his ongoing book tour. They highlight St. John’s prolific authorship—currently on his 15th book—contrasting it with the speaker’s own eight books, underscoring his role as a brand ambassador. The dialogue also touches on the company’s recent strategic focus: strengthening the C‑suite and hiring experienced leaders to sustain momentum for the next chapter. The tone is informal and enthusiastic, portraying the founder’s activity as a positive, unstoppable force driving the organization forward.
Chapters
And then of course, if people want to find a New South Restaurant group, how do they find you guys?
Find us on Facebook and Instagram. They're gonna have no problem finding Robert St. John. He's. He's all over it.
Robert St. John is like. Yeah. Robert St. John, of course, is the founder of the New South Restaurant group.
Yeah.
If you just, if you just want to find, go find Robert St. John. You can't miss Robert. Robert's like everywhere. I think he's now. Is he still doing his book tour?
He's wrapping it up, but he's got a week or so left of that. He's on the road now.
I write a lot of books. Robert, Robert, Robert makes me look like I'm, I'm slacking because he like, he's like on what, number 15 now, I think.
Books.
Yeah,
yeah, yeah, yeah.
I'm only on number. I'm on number eight. I feel like a slacker, man. I gotta like kick it in gear here. I gotta catch up. That guy.
Yeah, he's good for one about every two or three years. Yeah, yeah.
I'm usually good. I'm usually good for one a year.
Well, the new catch up in no time.
Yeah, yeah.
So he's got another one on the. He's got another one coming. I know you do, but you better think of the next one.
Slow him down. We gotta slow him down somehow. What could you slow him down?
Good. Good luck. I've been trying.
I know that's. You can't slow Robert down. It's like you can't stop the train. You know, Robert's like, the train. You can't stop the train. You just gotta hold on.
That's it. Well, and why would you. It's such a compliment. My skill set, it's, it's, you know, it's, it's just, it's why our brand exists.
And then, you know, we really dialed lately over the last year, we really dialed in the C suite team super,
super efficiently and building the C suite team, I mean you've been a part of really when you came on as when we were constructing the Cube team, we've added some people to the, to the, to the, to our team and then figuring out how we can use those people. You know, we've always promoted from within and for the first time ever, we brought people who have extreme experience in to help us navigate the next chapter of our business, which is, you know, a challenge and a huge opportunity. So been a lot of TRC method has helped us navigate that and you know, kind of orchestrate that awesome.
