Restaurant coach Donald Burns applies pararescue military standards to coaching, rejecting excuses and focusing on measurable performance. He targets specific operational gaps like high labor costs and weak leadership, using a rigorous framework now used by over 3,000 restaurants through his Restaurant OS system.
You know, one of the biggest differences between me and the average restaurant coach is that I'm not interested in giving you a pass. I mean, pararescue did not give passes. You either met the standard or you washed out, and the pararescue washout rate is 95%. See, your intentions didn't count. Your excuses definitely did not count. What counted was performance. Restaurant owners sometimes hire coaches because they secretly want validation. They want, you know what, they want someone to tell them that they're doing everything they can. You know, that the market is just difficult, that employees are just impossible today, that guests have changed, that the margins are tight everywhere. Maybe, but my job is not to make your excuses feel more comfortable. My job is to find that gap between where you are and where you say you want to go, and then we attack the gap. If your labor is high, we attack it. If your leadership sucks, we attack it. If your menu is bloated, we attack it. If you're the bottleneck, We're definitely going to attack that too. See, pararescue taught me that accountability without standards is meaningless. Coaching without accountability is just really an expensive conversation. Because here's the thing, you can be mediocre all by yourself. You hire me because you want someone willing to call you out on what everyone else is afraid to say. That pararescue mindset is what makes my TRC method totally different. And that's why over 3,000 restaurants have installed it into their daily Restaurant OS system.
If your restaurant only works because you work 80 hours a week, it doesn't work.
