Donald Burns argues that marketing frequency and brand recognition drive sales more than product quality. McDonald's doesn't have the best hamburgers but dominates through visibility. Many restaurants plateau because they market too infrequently or have generic websites.
I'll get restaurants that contact me each week and say, hey, I have great food and service and yet my sales are flat. And then I go look at their website and their marketing and know exactly why. So write this shit down. Best known beats best. Let me say that again. Best known beats best Every single time. I think we all can agree that McDonald's does not have the best hamburger in the market, so why are they a billion dollar brand? Best known beats best. If your sales are flat, I will tell you now that you're marketing at the level that you could be. Or your website is so generic and boring that it does not invite people to learn more about you. If you want to fix all that, let's talk.
If your restaurant only works because you work 80 hours a week, it doesn't work.
