Donald Burns urges restaurateurs to develop a crystal-clear vision and plan for their restaurant. He frames the restaurant as a creation to love and nurture, and emphasizes diagnosing what the restaurant is missing or what’s holding it back so owners can take concrete steps to improve it.
You have to have a crystal clear vision for your restaurant. You need to know exactly what you want your restaurant to be, what you want it to do, and then also, how am I going to get there? I mean, your restaurant is your baby. It's your creation. You need to love it and nurture it, just like a parent would. And you need to be honest and figure out what exactly does your restaurant need? What is holding it back? What is it missing? What can you do to make it better?
If your restaurant only works because you work 80 hours a week, it doesn't work.
