Pride | The 7 Deadly Sins Restaurants Make

26 Aug 2026 · 1 min

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In this brief promotional video, Donald Burns identifies the "7 deadly sins" that trap restaurants, focusing on pride and complacency. He argues that repeating the same schedule, menu, managers, and excuses leads to stagnant profits (around 3%) and owner burnout (70+ hour weeks). Burns emphasizes that experience becomes a liability when it prevents change, and that the market, team, and financial statements are indifferent to tenure. He urges restaurant owners to recognize that the first change often must be personal, challenging pride to break old habits. The video concludes with a call to action to download a free guide titled "The 7 Deadly Sins Restaurants Make".

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There are 7 deadly sins restaurants make, and the most expensive sentence in the restaurant industry might be, I've always done it this way. Congratulations, you just explained why your restaurant is stuck. Same schedule, same menu, same managers, same excuses, same 3% profit. Same owner working 70+ hours a week wondering why nothing changes. Here's the thing, experience is valuable until, until you start using it as evidence that you no longer need to change. Your restaurant does not care how long you've been doing this. The P&L doesn't care. Your team doesn't care. And the market definitely doesn't care. If the numbers suck, maybe, come on, maybe something needs to change. And sometimes the first thing that needs to change is you. Pride protects the old way. Ownership challenges it. Grab your free copy of the 7 Deadly Sins Restaurants Make. Just hit the link below.