Raise your standards. Results rise with them.

5 Apr 2026 · 0 min

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0:27

In this brief YouTube clip, Donald Burns shares a personal motto—"Raise your standards"—and emphasizes its importance by repeatedly stating the quote. He explains how he reinforces this principle among his community members by providing branded swag such as wristbands, hats, and t‑shirts, which he calls "nudges." These physical reminders are intended to keep the message constantly in members' minds, thereby encouraging them to consistently implement higher standards in their actions.

What's a quote you like to live by? Do this one. Raise your standards. Raise your standards. Raise your standards. TRC, raise your standards. Right. That's a good quote. Yeah. Yep. And we give out, like, all my members get, like, we get a little swag and stuff like that. We give out wristbands, hats, we have t-shirts. We always want, like, little ways to just— we call them nudges. And that's the best thing to do is because when you're constantly just reminded of something, it just kind of stays in the front of your brain and then you basically implement a little bit more.