Short YouTube transcript segment where Donald Burns advises restaurants to shift social media marketing from food-centric posts to showcasing brand energy, team, culture, and vibe to attract the right customers and staff. Emphasizes showing people having a good time and what makes the restaurant different.
Most restaurants, they don't market very effectively. If you think that your marketing is just about your food, you're totally missing the point of what social media is about. It's about marketing your energy of your brand, not just the pictures. Show me your team. Show me your culture. Show me people having a good time. Show me why you're different than the other restaurants. Your vibe or energy attracts your tribe. The energy you put out on social media attracts the people that you want to work with.
If your restaurant only works because you work 80 hours a week, it doesn't work.
