Secret of Social Media Success: It's All About Being Social! #SocialMediaTips #Marketing #Engagement

7 Jul 2024 · 1 min

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Donald Burns advises that social media success depends on being genuinely social—showing appreciation—and building "marketing equity" until you reach critical mass; he recommends expecting measurable returns on marketing efforts roughly 30–60 days after actions, after which momentum can sustain growth.

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Donald Burns.

Around 30 to 60 days after the marketing actions.

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People have a human need to be appreciated. So share some love in your marketing. The secret of social media is just being social, yet it's a huge component that many people leave out in their marketing plan. So how do you reap? Always look for return on your marketing efforts to pay off around 30 to 60 days later. You need to build up some marketing equity in your market before people are going to start really to respond to to your efforts. Gotta build up to what's known as critical mass and then the momentum will continue. Is that fair? No. Is that the way it is? Yes.