Short excerpt from a YouTube video by Donald Burns advising restaurant operators to develop a clear mission, core values, and vision. Burns argues that raising your standards makes your restaurant a model others copy and attracts competitors aiming to match you.
So the thing about Wolf that was really, really great is that he had that kind of mission. You want to make your restaurant better by developing your mission, core values, vision, and why, when you raise your standards to be the best version you can be of yourself, we pick the best restaurants, and they become a target for us. Right? As you raise your standards, people start gunning for you. You want to be the brand that gets copied.
If your restaurant only works because you work 80 hours a week, it doesn't work.
