A short YouTube presentation by Donald Burns advising restaurant owners to create a unique brand identity that tells their story and communicates the business 'why.' Key message: guests choose based on the why, not just the product, so telling your story helps you stand out and attract more customers.
Getting your guest attention is critical. One powerful way to do this is by creating a unique brand identity that tells your story and your why. Remember, people don't buy what you do, they buy why you do it. This is going to help you stand out from the competition and make people more likely to choose your restaurant.
If your restaurant only works because you work 80 hours a week, it doesn't work.
