In this conversational excerpt, Donald Burns and Speaker B discuss how a meal‑prep business shifted its social‑media approach from generic product photos to storytelling that highlights the people, processes, and quality behind the meals. They emphasize locally sourced ingredients, slow‑braising techniques, and high‑quality oils as differentiators. The dialogue critiques large, mass‑producing meal‑prep companies for using low‑quality, overly salty, frozen, and even steroid‑laced ingredients, noting that customers often feel unsatisfied after consuming those meals. The speakers argue that sharing authentic stories and transparent quality details builds trust and attracts customers who are tired of the bland, processed offerings of big‑box brands.
Chapters
I've seen the change in your social media content too, is that you went from just like posting about the product to now you post a lot more about the people behind it. Yeah. And you tell a lot more of your story behind it too.
Well, it was, I was doing vanilla stuff, right? I was doing, you know, cookie cutter, you know, healthy meals, you know, just posting a picture of like a meal and just like, you know, pot roast. So like now I'm really, I'm trying, I'm like working on getting more specific.
Locally sourced. Yeah, we slow braise it for this many hours.
Yeah, yeah, because we, we use a lot of really good quality stuff, so it's just a matter of highlighting that, right?
Especially like in your industry, like yeah, in your segment. I mean, there's a lot of meal prep companies out there, a lot of those big box brands that, you know, that do actually mass produce crap.
Yep.
Yeah, they mass produce stuff and they're using crappy oils and they're using, well, they're using, they're not using high quality stuff, they're using stuff with, you know, all kinds is feeling.
Yeah, they're just using, you know, chicken, steroid-laced, you know. Yeah, exactly, exactly. And it's funny because like a lot of people that do switch from those companies and come to my company, they're like, oh my God, I wish I found you guys sooner. Yeah, because I, you know, was supporting these big— this big company and I didn't even feel— I didn't feel good after the meals either.
So, you know, years ago when I first heard about meal prep companies, I, I tried one of those big box brands and I just Number one, you know, I always felt weird it comes frozen.
Yeah, it's like airplane food.
Yeah, and then, and then it's like when I taste it, it just— for me, I don't do a lot of salt in my food, so I'm really— I can taste salt pretty easy. Yeah, yeah. And it just seemed like it was like real— all of it just seemed like, man, it seems like it's all super, super salty.
Well, you know, and they do it— I do—
I think they put that extra salt in there also to preserve it too, a little bit. Right, exactly, exactly.
