Donald Burns interviews a restaurant expert who says posting food photos won't cut it. Instead, owners should use social media to tell stories about their guests, staff, and why the restaurant exists. That human connection drives revenue.
What's one thing that any restaurant owner could do this week to start making more money?
Social media.
Yeah, that's true.
Tell your story on social media.
Mm-hmm.
Yep. And not just posting pictures of your food, but, you know, talking about— yeah, talk about your people. Talk about, you know, your guests, your staff, your— why you do what you do.
Exactly.
If your restaurant only works because you work 80 hours a week, it doesn't work.
