The 4 Ways to Increase Restaurant Sales

16 Oct 2022 · 1 min

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0:59

Short spoken advice (YouTube transcript) by Donald Burns outlining four primary strategies to increase restaurant sales: (1) acquire new guests via marketing, (2) increase visit frequency via loyalty programs/retargeting/email, (3) increase spend per visit via upselling (notably desserts), and (4) as a last resort, raise prices while ensuring added value. The talk emphasizes marketing as awareness-building and training staff to upsell desserts.

Questions this video answers

Four.

1) Get new guests (marketing); 2) Get current guests to come back more often (loyalty apps, retargeting, email); 3) Get guests in the restaurant today to buy more (upselling—dessert sales highlighted); 4) Raise prices (as a last resort).

Chapters

So there are only four ways to increase sales. Only four. Number one, you can get new guests to come to your restaurant. That's pure marketing. Remember that marketing is not about getting a sale. It's about making people aware of who you are and then keeping that awareness top of mind. Number two, you can get guests that are coming to your restaurant now to come back more often. That's done through loyalty apps, retargeting ads and email blasts. Number three, you could get the guests that are currently in your restaurant today to buy more. And that's just training your team to upsell and add value to the guest experience. The number one category that you should look at is dessert sales. This is usually a low performance category that could be improved dramatically by just training your team to upsell better. And number four, which is the last resort, is that you could raise your prices. Now, you just can't keep raising prices without increasing the value. Or what you're going to happen is you're going to price position yourself right out of the market for more tips, tools and ways to make more in your restaurant while working.