Donald Burns delivers a short motivational message arguing that you should hire coaches who actively invest in their own growth. He claims the ideal coach is "in the trenches" — someone who constantly learns, levels up, and has overcome limitations — and frames hiring a coach not as a sacrifice but as an investment in tools, strategies, and mindset to win.
When you hire a coach who invest in coaching, you're getting someone who's in the trenches with you, someone who is constantly learning, someone who is constantly leveling up, someone who is constantly breaking through their own limitations. That's the coach that you want in your corner. Why? They've walked the path and they've been where you are. They're not just talking, they're actually living it. Hiring a coach isn't a sacrifice, is an investment. It your future. It's about getting the tools, the strategies, and the mindset that you need to win.
If your restaurant only works because you work 80 hours a week, it doesn't work.
