The truth about shiny object syndrome #RestaurantGrowth #BusinessFramework #TRCMethod

17 Jan 2026 · 1 min

Watch on YouTube

0:36

Short spoken excerpt from a YouTube video by Donald Burns about "shiny object syndrome." The speakers acknowledge common behavior—jumping between new tools, programs, or coaches because they look fun—but argue this undermines progress. Central prescription: follow a consistent framework ("the frame") to win. Example used: re-engineering a restaurant menu without knowing costs/prices is ineffective.

Chapters

That's funny. You say at the start, oh, you know, everyone jumps around and has a look at all the shiny tools and that. They do. Yeah. I was one of them. Everybody does it. I do it, too. You know why I say that? Because when I sign, you know, I have coaches, too. And when I get a coaching program, I jump around, too. It's like, oh, that looks. I don't want to do that. Looks boring. Who wants to do a. You know, I want to do that. Fun. That looks fun. Let's do that. Yeah. And then you realize that, all right, There's a method to the madness. And if you follow. What do we always say? If you want to win the game, just gotta follow the frame. Right? Yeah. That's what I thought. You know, I want to re engineer my menu, but you don't know what anything costs. Like, fit in, like. Like, what are you going to engineer? You don't know what you're doing. Yeah.