This One Word Is Killing Your Restaurant Culture #Culture #RestaurantCoach #RaiseYourStandards
12 Aug 2025 · 0 min

0:27
A short conversational excerpt from a YouTube video by Donald Burns arguing for non-traditional, creative job titles (e.g., 'dining consultant', 'ceramic aquatic technician') to reframe roles, improve restaurant culture, and encourage team ownership over guest experience. The speakers share examples of allowing staff to design business cards and humorous title choices to elevate perceived value of tasks.










