Short YouTube commentary by Donald Burns advising restaurant marketers to stop relying solely on Facebook and to diversify across platforms like Instagram and TikTok, use email blasts collected via modern point-of-sale/reservation flows, and leverage ChatGPT for creative email copy. The piece emphasizes reels, live streaming, and clever subject lines to increase open rates.
Here's the cold hard truth. If you've thrown all your proverbial marketing eggs into the Facebook basket, it's time to take some of those eggs out and diversify your marketing portfolio, so to speak. Instagram is hot, TikTok is hot, and both are great avenues for creative restaurant brands to share their message through live streaming and through a thing called reels. And please don't forget old fashioned email blast too. Most modern point of sale systems today, they capture emails when guests place orders online or if they make reservations at your restaurant. Marketing emails still gets through to some people, especially if you're clever with your headline writing. You can get people to open those emails. And if you have problems writing creative email copy, turn to a great new resource out there called ChatGPT.
If your restaurant only works because you work 80 hours a week, it doesn't work.
