Donald Burns nearly lost his restaurant and marriage through avoidance and poor decisions. After hitting rock bottom and hiring a coach, he built two programs: the Gauntlet for restaurants bleeding cash, and the Restaurant Owner Academy for those stuck at 6-10% profit margins trying to reach 12-15%.
July 24, 2024
Four weeks (four-week intensive)
Restaurants below 5% profit margin.
Approximately 6–10% profit margin.
Around 12–15% profit margin.
Hey, restaurant owner, let me get brutally personal here. You think you're the only one burning the candle at both ends? Hiding from your problems in the back office with a bottle of booze? Think again. I've been in that exact same hellhole, dodging home to avoid another fight about money because my restaurant was tanking and I felt like a total failure. I mean, I used to stay late at the restaurant under the disguise of I had a lot of work to do, but really I was just drowning my anxiety in a few too many drinks. And then I'd drive home just praying, praying that my wife would be asleep so I could skip the argument I knew was waiting if she was awake. Let me tell you right now, that's no fucking way to live. It's a coward's path and it nearly destroyed my marriage and my self respect. You want to know about mistakes? I've made them all. I've let my fear and pride keep me from facing the tough conversations at home and the tougher decisions about my business. My avoidance became a poison. And that poison started seeping into every aspect of my life, creating a cycle of failure and regret that nearly cost me everything. But here's the kicker. I turned that shit around. And the real game changer, the real honest to God game changer was when I hit rock bottom and I realized that I could not turn my restaurant around on my own. That's when I got a business coach. It wasn't about finding someone to fix my problems for me. It was about learning how to tackle my problems head on with the guidance from someone who's walked that hellish path before. I transformed who I was to save what mattered the most. And it wasn't easy, and I'm telling you, it sure as hell wasn't quick. But it was worth every moment of pain and effort. Now, depending on how your restaurant is doing, I have a couple options for you. If your restaurant is below 5% profit margin, you need to sign up for the gauntlet. It is a four week intensive designed to get your cash flow headed in the right direction, which is definitely up. We're going to stop the bleeding. We're going to stop the bleeding fast. And we're going to set a foundation, a real foundation for sustainable growth. And if your restaurant is operating at that kind of in between 6 to 10% profit margin, then you want to jump into the restaurant owner academy. This is where you can get the tools, the, the training and the coaching to break through that 10% plateau and start pushing towards that 12, 1314 15% profit margin. Now I've used the hard learned mistakes from owning my own restaurants that have become the fuel for my coaching programs. And I'm not here just to help you turn a profit. I'm here to prevent you from making the same fucking mistakes I did. Because let's face it, if you're successful in business, but your personal life is a disaster, have you really succeeded? I mean, if you're tired of the bullshit and ready to make a real change, head over to therestaurantcoach.com Apply now for the next class in either the Gauntlet or the Restaurant Owner Academy. Together we can stop the bleeding. We can help you make more money. Most importantly, I hope you get your life back. Don't fucking wait. It's time to stop surviving and start thriving both in your.
If your restaurant only works because you work 80 hours a week, it doesn't work.
