Tired of Menu Madness? Quality Quantity #MenuWisdom #QualityOverQuantity #RestaurantSuccess

24 May 2024 · 0 min

Watch on YouTube

0:27

Short YouTube monologue by Donald Burns offering menu-management advice to restaurant operators: don’t assume boredom with menus—measure by sales, avoid adding items that compete with high-profit dishes, and reduce guest choice overload (paradox of choice) because excessive options cause anxiety and default to safe, low-margin selections like Caesar salad with chicken.

Now you might be bored with your menus. The real question you need to ask yourself is are your guests bored with it? If the sales aren't declining, it isn't broken. Stop adding things to your menu that compete with your high profit items. When we give the guests too many options, they experience anxiety. It's called paradox of choice about making the right choice. When they get confused about making the right choice, they fall back to the safe choice, which is usually the Caesar salad with chicken.