Train Your Team for Success! #leadershiptraining #outstandingservice #brandreputation

8 Oct 2024 · 1 min

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Donald Burns (YouTube video) challenges the misconception that leadership means stepping back from day-to-day communication. He argues leaders must actively train and communicate with their restaurant teams because outstanding service is deliberately designed—"carefully crafted, orchestrated, and rehearsed." In a crowded restaurant market, consistent training is necessary to beat competitors and protect brand reputation.

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So many people think? Well, I guess more like assume that becoming a leader means less communication with the team and more time just to kind of kick back and dabble at work on the computer. Knock it off. That's not what leadership's about. Your team is out there working to ensure the guests are ecstatic and that the dining experience is impeccable. Outstanding service is not organic. It's carefully crafted, orchestrated, and it's rehearsed. With the market overflowing with restaurant options, you better be out there training your team to be better than the competition, because failure to do so consistently puts your brand at risk.