Short advice from Donald Burns on using high-quality food photography and illustrations to make restaurant menus more appealing. Emphasizes accurate, appetizing images across online ordering apps, websites, and social media to create an emotional connection that encourages guests to choose dishes.
In this digital world, a picture is worth a thousand words and the same holds true for your menu. Incorporate mouth watering food photography or high quality illustrations like on your drink menu to entice your guests visually, especially on your online ordering apps, your website, and especially social media. Select images that represent your dishes accurately and ensuring that they are appetizing and aligned with your restaurant's ambiance. See, visual cues can really create an emotional connection with your guest, making them more likely to choose certain dishes.
If your restaurant only works because you work 80 hours a week, it doesn't work.
