Donald Burns argues that many restaurant operators lack a written strategic model describing brand promise, desired culture, and operational identity. He presents a model as a reference guide or compass that clarifies what the restaurant should be known for and directly guides hiring choices to ensure the right people are selected.
If you're like most restaurant operators, you probably don't have a written model of what your restaurant should be. If you did, you know what you want your restaurant to be known for. You know exactly what you wanted your brand promise to be. You know exactly what you wanted your culture to be. See, without a model, you're just guessing. To make sure you always have the right people in your restaurant, you must have a model. This model is kind of like your reference guide. It's the compass that's going to guide you in the hiring of new team members.
If your restaurant only works because you work 80 hours a week, it doesn't work.
