Short motivational video by Donald Burns (TRC) advising restaurant owners/managers that outcomes follow actions. Burns lists common mismatches between stated goals (better team, more traffic, higher profits, loyalty) and daily behaviors (no training, inconsistent marketing, not costing menu, switching vendors, paying average wages, wasting time), and argues that consistent, focused action—not talk—separates good restaurants from outstanding ones.
Hey, Donald Burns with a restaurant Coach Minute. Let's talk about results. You know your results are a reflection of your actions. You say you want a better team, yet you won't invest in training them better. You say you want to drive more traffic to your restaurant, yet you don't market consistently on social media. You say you want more profits, yet you haven't costed out your menu in a while. You say you want the team to be loyal, yet you switch food service vendors often. You say people are your most valuable asset, yet you're still paying the average in your market. You say you're too busy, yet you watch two hours of TV at night. See what actions you take daily with intensity, focus and consistency will always have a bigger impact on your restaurant than just talking about it. Talk is truly cheap. What separates good restaurants from those that become outstanding? It's action.
If your restaurant only works because you work 80 hours a week, it doesn't work.
