Donald (Don) Burns, speaking in a short YouTube promo called "TRC Minute: The Fight Against Mediocrity," warns that too many restaurants are "average," calls this "outstanding mediocrity," and urges operators to strive for top-level performance. He invites viewers to download his PDF manifesto outlining the "top 10 keys" for outstanding restaurants from www.therestaurantcoach.com and frames this as preparation for an incoming industry "storm."
Hey, Don Burns with the Restaurant Coach Minute. You know, every day I see more and more restaurants close their doors, and someone asked me a while back if I thought there was too many restaurants. My reply was that there's too many average restaurants. See, average is the new standard, and the only way to protect your restaurant is to aim for that top level you want to aim for. Outstanding Mediocrity is a disease in the restaurant industry and it's really diluting our market. So I'm fighting against mediocrity and I want to invite you to join me in that fight. Head over to my website and pick up a copy of my PDF of my manifesto for outstanding restaurants. Here I will outline the top 10 keys that not only are going to get you to the top, but they're going to keep you there. So there's a storm coming to the restaurant industry, and if you don't see that, you're really not paying attention. So join me in the fight against mediocrity@www.therestaurantcoach.com.
If your restaurant only works because you work 80 hours a week, it doesn't work.
