"Try" Is Just a Lie You Tell Yourself #RestaurantCoaching #LevelUpLeadership #WordsMatter

9 Aug 2025

Watch on YouTube

This is a YouTube video titled "Try" Is Just a Lie You Tell Yourself #RestaurantCoaching #LevelUpLeadership #WordsMatter, containing a conversation involving Donald Burns and another speaker. The discussion focuses on the importance of language in leadership and client relationships, specifically discouraging the use of words like "try" and "should" to promote clearer commitments. The content was created in August 2025.

And I have clients where we have great relationships, and they'll. And. And I'll. And I'll tell them something like, we need to do this by next week. And they'll be like, all right, I'll try to do it.
Then they'll pause, and they'll say, I.
Know you're gonna say something right now. I know you're gonna. I'm like, why are you even using that word? Like, take that word out of your vocabulary.
We don't say try. We don't say should.
Right?
Yeah. That's like, words I like. I'll stop. Same like you. As soon as someone says try, say. Whoa, whoa, whoa. Did you just use the T word? I'd rather. I'd rather have you tell me to right.