Unlocking Success with Short Videos! #VideoMarketing #ShortVideos #DigitalMarketing

28 Jan 2024 · 1 min

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0:48

A brief promotional/educational talk by Donald Burns about leveraging short-form video (TikTok, YouTube Shorts) for marketing. Burns emphasizes platform investment in short videos, the ease of reaching large audiences, using ad retargeting to convert views into customers, and cites statistics about user purchase behaviors and format preferences on TikTok.

Questions this video answers

38%

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Chapters

Short videos are the new frontier tube. Shorts is that same size. The long format of, like TikTok also reels. YouTube is investing a lot of money into shorts. They put the algorithm behind it. It's really easy for you to get 10, 20, 30,000 views of your stuff. And then when you get some views, you can put in some ad money to retarget those. To get people to actually come in the door. You want to start doing really, really cool, creative little videos and get your brand out there. Studies have shown Overall on TikTok by itself, 38% of US users of TikTok have ordered from a restaurant they saw on TikTok. 53% of millennials on TikTok have ordered from a restaurant. 72% of people prefer to have a video instead of a text.