Donald BurnsThe Restaurant Coach®️

Unveiling the Menu Costing Mystery #MenuCosting #BusinessSide #RestaurantSuccess

4 Oct 2023 · 0 min

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0:22

Donald Burns (creator/uploader) opens the video by asserting that although all restaurants have menus and do some posting/advertising, approximately 80% do not have their menus costed out or lack effective marketing knowledge. He calls not knowing menu costs "the number two sin" in the restaurant industry and emphasizes that product work must include understanding the business side of the menu and calculating theoretical food cost.

Questions this video answers

100%

80%

Not knowing the cost of everything on your menu

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