Short YouTube talk by Donald Burns advocating that restaurants implement loyalty programs—preferably point-based systems delivered via app or SMS—and use rewards, exclusive discounts, special events, and gamification to increase repeat visits, engagement, and customer spend.
Need a loyalty program these days. By offering rewards and incentives, you can turn one time visitors into lifelong raving fans. What you want to do is create a point based system that offers exclusive discounts through an app or by SMS marketing. Or you could also host special events for your local guests and market them through your loyalty people. And remember, make it fun. Gamification can lead to friendly competition among your guests, encouraging them to visit your restaurant more frequently and also spend more money.
If your restaurant only works because you work 80 hours a week, it doesn't work.
