Why 'Good Enough' is Killing Your Restaurant #RestaurantGrowth #ComfortZone #EntrepreneurMindset
15 Oct 2025 · 0 min

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Donald Burns argues that comfort creates a false sense of security for restaurant owners, convincing them that "good enough" is sufficient and preventing change. This comfort trap leads owners to stay attached to familiar routines and become stuck in a rut, blocking growth and innovation.










