Donald Burns describes his personal investment in professional development through five coaches: a business coach, marketing coach, fitness coach (Coach Carter), mindset coach, and voice coach. He states he spends way over $150,000 per year on coaching because it is the fastest path to results, emphasizing performance, message impact, and continuous improvement.
I don't just talk about coaching. I live it. I've got five coaches that keep me sharp, focused, and pushing me forward every single day. I've got a business coach to help me grow my empire. I've got a marketing coach to help make sure that my message gets out there. I've got a fitness coach shout out to my coach Carter, who keeps me in peak physical condition because your body fuels your mind. And I've got a mindset coach to help me stay mentally strong and resilient. I've also have a voice coach to make sure that my message lands with impact. That's five coaches, and I invest way over $150,000 a year in them. Why? Because it is the fastest path to results.
If your restaurant only works because you work 80 hours a week, it doesn't work.
