You Can't Fix What You Can't See #BusinessCoach #OutsidePerspective #BlindSpotsKill

10 Aug 2025 · 0 min

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0:20

Donald Burns explains the value of having a business coach: an external, emotionally detached perspective can reveal blind spots that owners miss when they are too 'in' their business. He argues a coach can look inside from a distance and prescribe needed actions. The clip emphasizes outside perspective and corrective guidance.

The coach gives you, like, outside look into your business. And I always say it's like, it's really nice because most time when you're in your business, you got blinders on and you're so worked in the business that you can't see what's going on. So that's why it's nice to have a coach who can actually look inside your business from a distance, have no emotional attachment to it and say, no, you need to do this and this and this.