Short advice-style video by Donald Burns arguing that pride and denial (ego) are major causes of restaurant failure; he emphasizes honesty about poor performance and the importance of having a coach or asking for help to improve.
You talk about it so many times, I'm like, oh, man, it's so true. Pride and denial kills more restaurants than anything in the world. And we're talking about ego. Ah, you know, I don't need any help, Pride. I don't want to ask. You know, I'm just too proud to ask for help. And then denial. It's not that bad. If your restaurant sucks, it sucks. Just be honest about it. Yeah. And a lot of times, not their fault. They didn't have a coach. They have a coach. Yeah. You can't do better if you don't know better.
If your restaurant only works because you work 80 hours a week, it doesn't work.
