A short promotional monologue by Donald Burns arguing that restaurant operators often sabotage their own success through a defeatist mindset and excuses. Burns frames mindset as the primary barrier to a thriving restaurant and directs listeners to his Amazon bestseller, Ingredients: Creating Total Restaurant Success in 90 Days, as a tactical guide to regain control.
You didn't get into this business to be average. But somewhere along the line, you traded the vision for the grind. Excuses crept in. The economy, the staff, the algorithm. But here's the truth. The only thing standing between you and a thriving restaurant is you. Your mindset is your greatest weapon or your worst liability. You want to change your restaurant? Start by changing the operator running it. Start with my Amazon bestseller Ingredients, Creating Total restaurant success in 90 days. It is your tactical guide to take back control. Grab your copy now. Paperback, Kindle, or hard cover? Only on Amazon.
If your restaurant only works because you work 80 hours a week, it doesn't work.
