Donald BurnsThe Restaurant Coach®️

Your profit dies above this line. #primecost #restaurantprofit #restaurantmath

17 Jul 2025 · 0 min

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0:13

Short YouTube advice clip by Donald Burns explaining 'prime cost' for restaurants (defined here as food cost + labor cost) and giving a hard benchmark: if prime cost is above 65% the business is effectively 'bleeding out,' with higher percentages causing faster losses.

Questions this video answers

Above 65%.

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