Your restaurant is bleeding out — and you don't even see it #restaurantprofit #restaurantcoach

2 Aug 2025 · 1 min

Watch on YouTube

1:18

Donald Burns (restaurant coach) warns that many restaurant owners lack financial visibility, causing hidden profit loss. He cites having coached over 3,000 restaurants in 15 years, gives a numeric example of increasing profit from 5% to 19% on $1.1M sales (recovering $154,000), extrapolates to $462M across 3,000 restaurants, and directs listeners to take a profitability quiz at restaurantprofitquiz.com.

Questions this video answers

Over 3,000 restaurants in the last 15 years.

From 5% to 19% profit on $1.1 million in sales (claimed $154,000 reclaimed).

$462 million.

restaurantprofitquiz.com

Chapters

If your restaurant was a patient in an ER, it would be labeled as critical. And here's the thing. You wouldn't even know you're bleeding out. Most restaurant owners think they have a food cost issue or maybe a labor issue or maybe a guest traffic issue. But that's not the root of the problem. The real issue. You have zero financial visibility. You're making just enough to survive, not thrive. And here's the thing. You're working 60, 70, 80 hours a week, and at the end of the month, you're praying, just praying that there's enough to cover rent. I've coached over 3,000 restaurants in the last 15 years. And when we run the numbers, the same thing shows up every single time. You're leaking profit like a punctured artery. And here's the kicker. When I help a restaurant go from 5% to 19% profit on a $1.1 million sales volume, I mean, that's $154,000 in reclaimed profits. Now, do that for 3,000 restaurants. That's $462 million in recovered money, money that was already in the restaurant, but they were blind to it. So let me ask you, how much are you bleeding out? Take the profitability quiz and get your exact number. All you got to do is head over to restaurant profitquiz.com because knowing the truth could be the thing that saves your restaurant and also saves your life.