Emilio Garcia explains why analytics matter from day one: they reveal whether your ads reach who you think they do. Track clicks, saves, shares, website visits, and repeat visits to measure real engagement beyond impressions and catch targeting gaps early.
You need to have a great analytic foundation so you can measure and answer these concrete questions. From the beginning, am I targeting on, on the advertising? You might think you are targeting a certain group of people, but analytics will help you to make sure that there's no gap or that the gap is smaller between what you want and the actual target, the actual people they are targeting with your advertising. After that, you need to have a great way to measure engagement. People engage in what I'm creating. Engagement can mean so many things. It means just seeing the ad, clicking on it, saving it, sharing it, visiting your website, spending time on the pages that you created and visiting multiple, coming multiple times. That's another measurement of engagement. So you want to create A system that allows you to measure in multiple ways that not only are you being seen, but actually people is retaining that.
