Emilio Garcia says the hardest part of prospecting is deciding which companies to contact first from a list of hundreds or thousands. He recommends using intent data and triggers like job changes or product launches to identify receptive prospects and prioritize outreach.
But the problem always is, who do I start with? Right? Yeah. Because if you have even anything beyond 100, if you have thousands of companies, the order in which you do the approach and the timing can make the difference between a process that actually yields results and one that's just super wasteful. And I think that's the biggest advantage that you can get about intent data that allows you to prioritize outreach. If there's any inkling of a change on a company that usually is positive for your solution, right? Mm-hmm. And the typical ones are someone changes job, someone gets promoted, a new product or services launch. If you happen to be in the kind of services or products that benefit or usually are think of when those changes happen called triggers, then it pays off to be in front of those companies instead of the ones that are not doing that.
