Emilio Garcia breaks down awareness campaigns: pick 3-4 brand pillars, repurpose your blog content for social media instead of starting from scratch, and always tie your brand name or visuals to what you share so people remember who it came from.
You still need to think about great themes for the buckets that you're gonna create, right? So sometimes that top of the funnel bucket, the default is awareness, right? Presenting the brand and connecting in with 3 or 4 ideas about what you do. You can consider that pillars of the brand. But if you don't wanna go that route or you wanna complement it, you can complement that. Promoting content that you have created organically, not necessarily for that social media platform. It can be content that you have created for your blog and become and transform some of those campaigns into campaigns that actually share that content for brand awareness, right? Again, just keep always thinking that while you are sharing content and educating or entertaining, it's very important that you tie the brand to the content so people can make the connection. That's the whole point. As always, then.
