Emilio Garcia says short vertical videos like reels dominate right now, but your niche might have different rules. Study what's working for competitors on your platform, then experiment. Start with a posting schedule you can actually keep, not a burst that burns out.
Chapters
more and more each of them are really making changes to look very similar, to be honest, in the type of content that works nowadays. More often than not, that means short vertical videos, reels, or talks. But, but there's still opportunities in some of them to find for your particular industry what really works. And so if you take a look at some of the content that engages people, and some of the competition on your, on the platform that you selected, the companies that are doing great with it, learn from it and start experimenting with it. I, we have discussed this many times is I believe strongly that is more important to get started with consistency at a small number of posts or publications that you stick to it. Than going wild and going like super heavy on doing a lot at the beginning and then dwindling down because you cannot sustain the effort.