Emilio GarciaManaging Partner, Boundify · Demand Gen Advisor

079-DGS-Clear Website Journeys

8 May 2026 · 1 min

Watch on YouTube

1:00

In this segment, Emilio Garcia argues that a website should function as a demand‑generation engine rather than a static brochure. He stresses the importance of recognizing multiple stakeholder groups—prospects, vendors, partners, and PR audiences—and building dedicated pages and clear navigation paths for each. By doing so, visitors can easily find the information and contact mechanisms relevant to them, eliminating the need to funnel all inquiries into a single shared inbox or generic form, which creates inefficiencies and confusion.

Chapters

Ideally, your website is a source of demand generation, a source of commercial interest. Doesn't mean that you shouldn't care about the other stakeholders that will visit your website and build a path for them to make it easy for them and to make it easy for you. Because if you have a more of a brochure site, then anyone that is interested in working with you will get no idea what it means to work with you and a place where they can inquire about that. Anyone that wants to sell you something or provide you something or partner with you or learn about you more about you from a, a PR perspective will not have a path engaging with your company. And that strains that shared inbox email address or that form because now you have to figure out all of that after the fact. Rather, they have dedicated pages and paths. For those increase.