Emilio Garcia says half or more of website traffic isn't human: it's crawlers, bots, scripts, and AI. Most analytics assume visitors are people, so counting raw traffic numbers can lead you wrong. You need to measure visitor quality, not just volume.
we were almost 100% sure that visitors were basically humans, right? So a lot of the metrics that we built are assuming that your visitor is a human. Yeah. And so I will throw them all there, but I want to make a caveat in the minds of everyone that now that's not true, that actually it doesn't have to be nefarious, right? Yeah. That probably a half, in some cases more than a half, of your visitors are actually machines or bots or scripts. Between crawlers and search engines and now AIs, a lot of your content is being consumed by non-humans. And so these metrics, if you just focus on the quantitative part of it, will skew you to take actions that make no sense because you don't, you're not engaging also in evaluating the quality of the visitor.
