Emilio Garcia says inbound marketing is flooded with unqualified leads. Outbound tools like automated email prospecting have gotten cheap enough that agencies should shift to proactive outreach to their ideal customers instead.
, but if, if someone search for something or is just scrolling their feed and they see an ad, for me, that action is still inbound because the user, the human has to act. Um, so either paid or organic, we as an agency and therefore a lot of our own clients have done a ton of inbound efforts. And I believe that because of big trends, inbound is not working the way it used to anymore. On both paid and organic, I think it has started to get saturated with unqualified leads that are coming from, you know, synthetic interactions from, you know, like not through visits, not through clicks, not through form fillers. And at the same time, the cost and the systems and the technology required to outreach digitally have dropped significantly. It used to be hard to get a list of prospects in your ICP. It used to be hard to automate how do you reach out to prospects, connect with systems and email and all those things. And it has become less expensive.
