ABM_The Ultimate Segmentation

So from a marketing perspective, for me, ABM is the ultimate segmentation. That's how I will see it. And from a sales perspective, it's a little bit of that as well, right? On the sales world, usually the sales team is not organized in a way for larger organizations where you are trying, everyone is trying to sell to anyone nearly willy-nilly. Usually you start segmenting your regions of sales influence by some criteria. Mm-hmm. Usually it's regions, sometimes it's product lines, sometimes it's a grid where you have regions, product lines, and even industries or segments, right? You want the person that knows very well healthcare to be the one that is trying to open business on the healthcare industry because he understands the jargon and all the things that are happening there.